BT Sport’s on air identity was given an overhaul, bringing the overarching brand identity principles to life in a sports context through photography celebrating the passion and support of the fans. These photos are being used as the basis of a new identity for the channel in TV inserts, online communications, social networks and also published in a book.

I was commissioned to capture the spirit and emotion experienced before encounters. Portraying fans, moments and textures in the surroundings of the stadiums (in a wide variety of leagues ranging from the Champions League to the English fourth division).

I shot at venues around the UK and Europe. The main focus was football but I also covered rugby, MotoGP, tennis, MMA and hockey.

This was a long term project for BT Sport in which I worked directly with their design team for over than a year.

Six countries. More than 60 venues. Thousands of fans. It was good to be there!